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I’ve spent the last week throughly enjoying my new Droid, and while I’ve come across some problems, most of my issues have simply been with the fact that Android does things differently than the iPhone — the transition just takes some getting used to. But there’s one big issue that needs far more than a UI tweak: Android Market. If there was a theme common to nearly every Droid review, it was that Android’s app selection just doesn’t cut it compared to the iPhone. I think that consensus is only half the story. These reviewers are finding that Android has a weaker selection of applications than the iPhone not just because some of their favorite apps aren’t there, but because actually browsing the Market just isn’t as enjoyable as what Apple’s iTunes offers. If Android’s Market’s perception as a poor man’s App Store is going to change, this experience needs to improve. Currently, all Android Market browsing and transactions are done through an application that comes with the phone.

This mobile application used to be pretty bad (it didn’t even offer screenshots of the apps), but was finally overhauled in September to be more competitive with the iPhone’s mobile version of the App Store. The new version is a big improvement, but browsing the store from the phone isn’t exactly a good time — you can only see a few apps at once, so scrolling through various lists gets tedious. Contrast that with the App Store that’s integrated into Apple’s iTunes. Using iTunes to download new applications isn’t just something people do when they need an app to accomplish a certain task. It’s something they do for fun. Clicking through various top apps exposes plenty of high quality games, apps from popular sites like Yelp, and even the occasional productivity tool. It’s all very fast too — you can easily download fifteen new apps in a single browsing session without breaking a sweat. Android doesn’t have anything close to that.

The official Android Market website (pictured below) is a total joke. It shows a list of some of the top apps from its Paid and Free sections, along with a handful of screenshots. It doesn’t even have a full listing of the apps available, or any kind of search feature (as an aside, the entire Android site looks terrible — type in “Android” into Google, and this homepage is the first result). Yes, there are more comprehensive third-party listings, but there’s no way to download apps to your device without looking them up from your phone.

HealthGuru Media has closed a Series C round of financing with Castile Ventures , which is injecting $3.2 million along with existing investor Village Ventures. The company publishes an information website about medical conditions that targets the 18 to 40 year old demographic.The company’s content library contains more than 1,000 videos covering 75+ health conditions, which currently attracts about two million visitors per month according to the company. HealthGuru claims makes that makes them the largest Maryland rooter service health video destination site with the biggest reach in its category on third-party distribution networks such as YouTube and MySpace TV. HealthGuru is building a network of verticals based on its database of health information, chopped up into categories like pregnancy , college and sex health . The company said that it will be using the extra capital primarily for the expansion of its channels for traffic acquisition and to ramp up its money-making capabilities, which are centered mostly around advertising. In conjunction with the funding, HealthGuru announced the appointment of Skip Besthoff, General Partner at Castile Ventures, to its Board of Directors.

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Remember when Pizza Hut put out a job posting for a“Twintern,” a.k.a. someone who would Tweet for the company and assist with all things social media? Well, a lucky UNC-Chapel Hill student, Alexa Robinson, was brought on board to manage the @pizzahut Twitter account for the summer and did such a fantastic job that she’s been offered a full-time position as master of all things Twitter at Pizza Hut.
It seems that the folks over at Pizza Hut don’t know exactly what her job title should be. Potential ideas are “Chief Creative Tweeter” and “Social Twitterfly.” Yikes. So the restaurant chain is inviting the greater public to submit creative title’s for the all things Twitter position. Alexa will select her favorite consumer-generated submission and put it on her business card. And as an added bonus, the person who submits the winning entry will be awarded free pizza for a year. To submit your idea, you need to Tweet directly to @pizzahut with your suggestion and tag it with the hashtag #PizzaHutTitle.
The role of the chief Twitterer at Pizza Hut was to be “a social media journalist” who chronicled ‘”in 140 characters or less what’s going on at Pizza Hut,” said Bob Kraut, Pizza Hut’s vice president for marketing communications, in an interview with the New York Times earlier this year. The individual also has to monitor Twitter for complaints about the brand and engage with consumer on the microblogging site.
With the power that Twitter (and other social media sites like YouTube and Facebook) wields over paintball gun pistols mass communication about brands, celebs and products, it’s not surprising that Pizza Hut would choose to keep the “Twitern” on as full-time staff. There are no doubt countless other minions working for brands and companies to manage their Twitter streams and social media presence.

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Post Time: EST 02:31 P.M
Post Date: 5th Nov 2009

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