I’ve spent the last week throughly enjoying my new Droid, and while I’ve come across some problems, most of my issues have simply been with the fact that Android does things differently than the iPhone — the transition just takes some getting used to. But there’s one big issue that needs far more than a UI tweak: Android Market. If there was a theme common to nearly every Droid review, it was that Android’s app selection just doesn’t cut it compared to the iPhone. I think that consensus is only half the story. These reviewers are finding that Android has a weaker selection of applications than the iPhone not just because some of their favorite apps aren’t there, but because actually browsing the Market just isn’t as enjoyable as what Apple’s iTunes offers. If Android’s Market’s perception as a poor man’s App Store is going to change, this experience needs to improve. Currently, all Android Market browsing and transactions are done through an application that comes with the phone.

This mobile application used to be pretty bad (it didn’t even offer screenshots of the apps), but was finally overhauled in September to be more competitive with the iPhone’s mobile version of the App Store. The new version is a big improvement, but browsing the store from the phone isn’t exactly a good time — you can only see a few apps at once, so scrolling through various lists gets tedious. Contrast that with the App Store that’s integrated into Apple’s iTunes. Using iTunes to download new applications isn’t just something people do when they need an app to accomplish a certain task. It’s something they do for fun. Clicking through various top apps exposes plenty of high quality games, apps from popular sites like Yelp, and even the occasional productivity tool. It’s all very fast too — you can easily download fifteen new apps in a single browsing session without breaking a sweat. Android doesn’t have anything close to that.

The official Android Market website (pictured below) is a total joke. It shows a list of some of the top apps from its Paid and Free sections, along with a handful of screenshots. It doesn’t even have a full listing of the apps available, or any kind of search feature (as an aside, the entire Android site looks terrible — type in “Android” into Google, and this homepage is the first result). Yes, there are more comprehensive third-party listings, but there’s no way to download apps to your device without looking them up from your phone.